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Trademarks
Memory Lane™ is a trademark of The Memory Lane Company, LLC. All rights reserved.
Baby Einstein® is a registered trademark of The Baby Einstein Company, LLC. All rights reserved.
Privacy Notice
Last updated: May 31, 2004
The Memory Lane Company ("Memory Lane") knows that most people care how information about them is used and shared. This notice describes our privacy policy. By visiting www.MemoryLaneMedia.com, you accept the practices described in this Privacy Notice.
What personal information does Memory Lane collect?
The information we collect from visitors helps us personalize and continually improve your online experience. Here are the types of information we gather.
Information you give us: We receive and store any information you enter on Memory Lane’s web site, such as name, address and email address. You can choose not to provide certain information. We use the information you provide to respond to your requests and improve our website. This information is never shared.
Automatic information: We receive and store certain types of information whenever you interact with us. For example, like many web sites, we use "cookies," and we obtain certain types of information when your Web browser accesses the Memory Lane website. A number of companies offer utilities designed to help you visit web sites anonymously.
Does Memory Lane use cookies?
Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your web browser to enable our systems to recognize your browser. A cookie is stored temporarily in your browser's memory space (session cookie) or placed on your computer's hard drive (stored cookie). Many stored cookies also have a predetermined expiration date after which they disappear from your hard drive or they can be removed explicitly through functionality built into most web browsers.
You can set your web browser to notify you of cookie placement requests and ask your permission to accept or decline them. The Help feature for most browsers provides a full description of "cookie management" options.
Session cookies
Session cookies are used to help us analyze web traffic or to improve your web navigation experience by tracking a unique ID for that particular web site session only. The session cookie helps us identify you each time you return to our web site during a browsing session. Session cookies are destroyed when you terminate the browsing session by quitting your browser.
Stored cookies
By gathering and remembering information about your preferences, the web application can tailor its operation to your needs. Certain web sites use cookies to provide an automated login process as a convenience for previously registered customers. This insures that you will be accurately identified and linked with your registration data. A cookie may also be placed on your computer to ensure you are not surveyed multiple times during your visit(s) to www.MemoryLaneMedia.com. This cookie has a limited life span and will not personally identify you. However, the information from that cookie is stored indefinitely in a Memory Lane database.
A major concern about stored cookies is the possibility that they can be accessed by other web sites. Memory stores only a unique, randomly chosen ID number and a context, both of which are meaningless to third-parties. The ID allows us to track which departments you are accessing on our web site.
Overall, cookies are used to improve our web site by letting us monitor what's working and what isn't through traffic analysis. We want to be sure you understand that accepting a cookie in no way gives us access to your computer or any personal information about you other than the data you share with us. This practice is strictly enforced.
Does Memory Lane share the Information it collects?
Memory Lane does not sell, rent or lease your personally identifiable information to third-parties. Unless we have your permission or are required by law, we will only share the personal data you provide online as described below.
Business transfers: As we continue to develop our business, we might sell or buy business units. In such transactions, visitor information remains subject to the promises made in any pre-existing Privacy Notice.
Protection of Memory Lane and others: We will release account and other personal information if we conclude that such a release is necessary to comply with the law or to protect the rights, property or safety of Memory Lane. This does not include selling, renting, sharing or otherwise disclosing personally identifiable information from visitors for commercial purposes in violation of the commitments set forth in this Privacy Notice.
How secure is information about me?
To prevent unauthorized access, maintain data accuracy and ensure the correct use of information, we have appropriate physical, electronic and managerial procedures to safeguard and secure information we collect online.
What automatic information collected and how is it used?
Examples of the information we collect and analyze include the Internet Protocol (IP) address used to connect your computer to the Internet; browser type and version; platform and operating system; the full Uniform Resource Locator (URL) click stream to, through and from our Web site; and cookie number. During some visits we may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information and methods used to browse away from the page.
We may use IP addresses and session IDs to analyze trends, administer the web site and track users' movements to prevent abuse.
What information do you receive from other sources?
Information we receive from other sources includes email addresses and page-view information.
Notices and revisions
If you choose to visit www.MemoryLaneMedia.com, your visit and any dispute over privacy is subject to this Notice, including limitations on damages, arbitration of disputes, and application of the law of the State of Colorado. If you have any concern about our privacy policy or feel that Memory Lane is not abiding by its posted privacy policy, please contact us at info@MemoryLaneMedia.com.
Our Privacy Notice may change from time to time. Please check our web site periodically to see recent changes. Unless otherwise stated, our most-current Privacy Notice applies to all information that we have about you. However, we stand behind the promises we make and will never materially change our policies and practices to make them less protective of visitor information.
Dispute resolution
Any controversy or claim arising out of or relating to this Privacy Policy, or a breach thereof, shall be settled by arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, and judgment on the award rendered by the arbitrator may be entered in any court having jurisdiction thereof. The arbitration will take place before a single arbitrator in Denver, Colorado, United States of America.
Any claim or cause of action you may have arising from, connected with, or relating to your use of Memory Lane’s web site, this Agreement or any related matters, must be commenced within six (6) months after the claim or cause of action arises, after which time the claim or cause of action is forever barred, regardless of any statute or law to the contrary.
Links to other sites
www.MemoryLaneMedia.com contains links to other sites. Please be aware that we are not responsible for the privacy practices of these web sites. Please read the privacy statement of each linked site.
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